Attracting Employees
Attracting the right talent is no longer just an HR issue – it is a strategic success factor. We support organisations in positioning themselves as employers, addressing relevant target groups and designing compelling application processes.
Typical challenges faced by our customers
Many companies invest large sums in employer branding and personnel marketing – but often fail to see results:
- The applications are not suitable
- The time-to-hire is too long
- Early turnover costs money, time and nerves
Offers
The Employer Value Proposition (EVP) is at the heart of your positioning as an employer. It sums up what you stand for.
Together, we identify your core target groups and develop data-based, behaviour-oriented personas. We show you how and where to reach your target groups.
We analyse your entire candidate journey – from initial contact to onboarding – and consistently optimise it in line with your needs, process efficiency and brand consistency.
Examples of projects involved
Authentic Employer Brand Promise
- Industry: Elderly and Long-Term Care
- Task: Development of Employer Value Proposition (EVP) with validation by employees (bottom-up) and strategic direction of management (top-down)
- Result: Higher quality of applications and clear positioning as an attractive employer
- Skills: Strategy Development, Survey Design, Project Management
Reaching the Right Target Groups
- Industry: Financial Services
- Task: Development of Personas
- Result: More targeted communication and more effective addressing of relevant target groups
- Skills: Design Thinking, Project Management
Smarter Interviews, Better Matches
- Industry: Education
- Task: Design of a training programme for managers in the recruiting process
- Result: Improved interview quality, higher fit in new hires
- Skills: Human Resource Development, Adult Education
Onboarding that Delivers
- Industry: Public Administration
- Task: Redesign of the onboarding process based on feedback and internal analysis
- Result: Improved onboarding experience
- Skills: Design Thinking, Facilitation, Survey Design, Project Management
Procedure
Listening
We start with genuine interest. Discussions and existing data help us understand where you stand and what you really need.
Understanding
We create clarity and identify where potential and leverage lie. Our hybrid approach combines the perspectives of employees (bottom-up) with the strategic perspective of management (top-down).
Act
We develop solutions that suit you – individual, proven and effective. From strategy to implementation.
Visible
An authentic employer brand on the website, in job advertisements, on social media or in personal conversations.
Experiential
An application process that builds trust, provides guidance and treats candidates with respect – for greater commitment from day one.
Measurable
Higher application quality, lower early turnover and faster filling of vacancies.
Frequently Asked Questions
What is employer branding?The strategic development of your employer brand – in other words, how your company is perceived as an employer. The goal: to be authentic, attractive and recognisable to talented individuals and employees.
What does candidate experience mean?The experience that applicants have throughout the entire application process – from initial contact to the final decision. It influences whether talented individuals leave or stay.
What is an Employer Value Proposition (EVP)?The core employer promise: What makes you special? What do you offer employees in return for their performance? The EVP forms the basis for all communication measures.
Does this make sense for SMEs as well, or only for large corporations?Medium-sized companies in particular benefit from clear positioning, as they often do not have high visibility or employer branding budgets.
What distinguishes you from traditional employer branding agencies?We not only make you more visible, but also ensure that your employer brand can be experienced authentically – by employees, applicants and managers alike. In doing so, we achieve measurable results that you can use to clearly demonstrate your success to decision-makers.
How long does a typical project take?Depending on the scope: between 4 weeks (quick check & impulses) and 12 weeks (complete employer positioning including implementation). We work in an agile, focused manner and in close coordination with you.
What people say about working with us
What makes you a worthwhile employer?
Let us find out where you are wasting potential as an employer – and what it takes to change that.
